![]() ![]() They changed out the potato chips and apple pie for French fries and milkshakes after the first year. They would only sell hamburgers, cheeseburgers, potato chips, apple pie, coffee and soft drinks. In 1948 after realizing that hamburgers were their most profitable item, the brothers closed down their carhop restaurant to create a simpler menu and a streamlined system. That restaurant, in San Bernardino, California was called McDonald’s-Bar-B-Que and had over 25 menu items. Their father opened a fast-food restaurant in 1937 and the brothers took it over in 1940. Originally from Manchester, New Hampshire, their family had moved to California in the late 1930’s. The first McDonald’s opened in 1948 by brothers Richard (Dick) and Maurice (Mac) McDonald. Many of its registered trademark food products from the Big Mac to Chicken McNuggets are instantly recognizable as being from McDonald’s. It placed 7 th on the list of the top ten most valuable American brands in 2020, with a brand value of $143.8 million dollars. McDonald’s is an American-based international fast food restaurant empire with close to 39,000 franchised locations worldwide. ![]()
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